BIJONARI RETRO SPORT:
A retro inspired release pulling inspiration from sports attire and design aesthetics of the 1950s and 1960s; When the game was clean and simple – no performance enhancements & no vanity. A time when athletes relied solely on hard-work, grit, and determination.
Since 2021 I have been a partial owner sole designer at BIJONARI, an Apparel and Training Gear brand focused on Brazilian Jiu-Jitsu athletes and students. Our special capsule releases give the opportunity to tell unique brand stories through custom artwork and branded campaigns that speak to our values as martial artists. The Retro Sport Collection is comprised of a No-Gi training gear set, a Gi training gear set and several everyday apparel pieces.
PROJECT TYPE:
BIJONARI Special Capsule Release. Digital Marketing Campaign.
ROLE:
Art Direction, Production
SKILLS:
Concept Development, Athletic Wear & Apparel Development & Design, Digital Marketing Campaign Design, Animation.